St. Regis Travel Center

Brand identity design, signage, uniforms, billboards, product design, packaging design

This iconic Western Montana business has been in the family since 1962 and is known worldwide for their huckleberry shakes and trout aquarium. The current owners were ready to update the look of their entire operation, and they had a deep commitment to taking a modern, artful approach.

We worked to deliver a brand identity that began their transformation, remodel, and expansion.

We created their logo, and custom interior and exterior signage, packaging, cafe to go items for coffee and ice cream, uniforms, shopping bags, billboards...the end goal for St. Regis Travel Center is to have a cohesive brand, and they’re well on their way.