Two awesome humans came together over their love for cooking local food and decided to feed our community!

Jim and Amy from Roots & Bitters came to us with this big idea of theirs and we couldn’t wait to create the look for their brand. Food that is centered on using products from the Missoula, Mission and Bitterroot valleys is something to celebrate for many reasons. Food that travels a shorter distance from producer to plate is good for those who care about reducing carbon footprint. It’s also crucial to keeping dollars in the local economy. Amy and Jim employ their mastery of food to create menu items that leave a lasting impression. This dynamic duo wanted a look that incorporated the feel of Montana, so we extracted the colors for their brand’s palette directly from photos of Montana. We added icons of some of the core elements of their food to their logo mark. We made business cards for them that included an illustration of their future location so that people would know exactly where to look for progress. As their food truck park site gets planned and built out over the next couple years, you can keep an eye out for their food trailer at local events. Congrats and thank you Amy and Jim!